< $2.99 = royalty of 35% goes to the author.

$2.99+ = royalty of 70% goes to the author.

If my calculations are correct - and they may not be since I am crap at math - he would need to sell six times as many ebooks at 99c for every one copy at $2.99 to make roughly $2 in royalty.

I suppose it all depends what you want: copies sold v. royalties earned. Of course, if you sell at 99c that's a big incentive to customers to buy your book. In fact, for all I know, most customers browse only the 99c titles looking for a bargain. But is the price six times as attractive as a title at $2.99. I'd be very interested in finding out the answer to that question, because I've been mulling over whether to drop the prices of my own books to 99c - as a kind of experiment.

What do you think?